The process of shaping
and refining an idea for a new product into a complete
description.
New concept development includes developing and qualifying
ideas for new products and services, new strategic areas
for business consideration, and new positioning for
advertising and marketing program development. In concept
development we use a number of structured techniques
which we call.
Concept development begins when
an SpaceKenya customer specifies or confirms the need
for a new software system or for modifications to an
existing software product.
Qualified contractors are interviewed
to discuss their qualifications and capabilities to
perform the work. Alternatively, an RFP (Request for
Proposal) is prepared to solicit contractor proposals.
Introduction
New Product Development Process
Overview
Product Planning and the Fuzzy Front End
Requirements Definition and the Concept Development
Process
CAPTURING THE VOICE OF THE CUSTOMER
Defining the Customer and the Market - How Broad or
Narrow?
Methods for Capturing the Voice of the Customer
Planning Data Gathering and Methods
Gathering and Synthesizing Customer Needs and Requirements
Organizing Requirements - the Affinity Diagram
DEVELOPING
THE PRODUCT SPECIFICATION
Finalizing a List of Critical Customer Needs or Requirements
Performing Competitive Analysis
Developing the Product Strategy
